According to this report in O Globo today, Daniel Plá of Brazilian Getulio Vargas Foundation economics bureau says that unsold merchandise including team shirts, flags and those now infamous vuvuzelas amongst other items add up to a total of U$48m around the country. In Rio de Janeiro alone, unsold goods are worth U$4.8m.
Says Plá, “Retail outlets were expecting to sell a lot more green-and-yellow products in the two weeks that were left. Now it’s very difficult to sell them, even with generalized 50% discounts on offer……Everybody expect Brazil to reach the final”. He also noted that TV sales would suffer.
IKN sez: Y’see, I told you there’s always a bright side 🙂