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To quit this horrid act

Doe Run Peru: Public Relations Fail of the Day

Yesterday I got the following comment from a reader named ‘Dremco’ added to the bottom of this post about Doe Run Peru.

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Dremco has left a new comment on your post
Doe Run Peru: The truth will out: I have visited La Oroya several times over the years, since 1984, in order to visit and work at the Metallurgical plants. In the early years, of Centromin ownership, there was never any apparent environmental work done in the entire area.

However, since Doe Run bought the company there has been a very extensive cleanup of the plants, and especially in the communities. La Oroya looks entirely different, and more attractive since the Doe Run purchase.

It is probably impossible for any company to do a good enough cleanup effort to satisfy the environmentalists, but from my perspective as a visitor to the area, Doe Run has done a remarkably good job.

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Now when somebody sticks up for one of the worst polluting companies on the planet in such a sycophantic way (not joking either; the Blackstone Institute put Doe Run Peru in its top ten most polluted places on the planet), my BS meter tends do that “Geiger Counter meets U308 yellowcake” thing. So on checking the where reader Dremco was sitting when writing the comment*, it turns out to be Chandler AZ, a town just South of Phoenix. Our mystery reader arrived directly on the page by searching “Doe Run Peru” in Google and then stuck around for over 30 minutes checking out other Rennert-related articles (some of the following has been XXXd out to respect privacy):
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VISITOR ANALYSIS
Referrer http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4WZPA_en___US258&q=Doe Run Peru
Search Engine Phrase Doe Run Peru
Search Engine Name www.google.com
Search Engine Host Google
Host Name XXXXXXXXXXXXX
IP Address 67.XXX.XXX.XXX dremco
Country United States
Region Arizona
City Chandler
ISP Sun Lakes Cable
Returning Visits 0
Visit Length 31 mins 22 secs
VISITOR SYSTEM SPECS
Browser IE 7.0
Operating System WinXP
Resolution Unknown
Javascript Enabled

Navigation Path

Date Time Type WebPage
29th April 2009 17:32:08 Page View www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4WZPA_en___US258&q=Doe Run Peru
www.incakolanews.blogspot.com/2009/03/doe-run-peru-truth-will-out.html
29th April 2009 17:36:39 Exit Link https://www.blogger.com/comment.g?blogID=507788417054293017&postID=7735749254938621153&isPopup=true
29th April 2009 17:44:42 Page View www.incakolanews.blogspot.com/2009/03/doe-run-peru-truth-will-out.html
incakolanews.blogspot.com/search/label/ira%20rennert
29th April 2009 17:58:00 Page View incakolanews.blogspot.com/search/label/ira%20rennert
incakolanews.blogspot.com/2009/03/ira-rennert-doe-run-peru-leopards-and.html
29th April 2009 18:03:21 Page View incakolanews.blogspot.com/search/label/ira%20rennert
incakolanews.blogspot.com/2009/03/ira-rennert-doe-run-peru-leopards-and.html
29th April 2009 18:03:26 Page View www.incakolanews.blogspot.com/2009/03/doe-run-peru-truth-will-out.html
incakolanews.blogspot.com/search/label/ira%20rennert
29th April 2009 18:03:30 Page View www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4WZPA_en___US258&q=Doe Run Peru
www.incakolanews.blogspot.com/2009/03/doe-run-peru-truth-will-out.html
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Bizarrely enough, if you leave Chandler and travel South 30 miles or so on I-10 you arrive at the town of Casa Grande, home of a very large lead (Pb) products plant owned by…..yes you guessed it folks…The Doe Run Company.

So let’s see now: Is it just a wild coincidence that somebody sitting 30 miles from one of the few Doe Run operations in the world suddenly decides to type “Doe Run Peru” into Google and leave glowing and demonstrably false comments about just how wonderful, clean and caring Doe Run is at La Oroya, Peru? Or maybe there’s a connection somewhere. Waddya think?

Therefore commenter Dremco, you win this week’s coveted award. Public relations dumbassery taken to a new level. All yours, dude:


*and don’t worry, I rarely do it and unless you’re at a company registered IP there’s very little I can find out.

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