More matter with less art

Endeavour Silver (EXK) (EDR.to) has trouble with verb selection

When Endeavour (EDR.to) (EXK) writes in the title of its production NR “Endeavour Silver Production Continues to Climb in Second Quarter, 2012“, that should really be “Endeavour Silver Production Continues to Drop in Second Quarter, 2012” because here’s how 2q12 looks compared to the rest of ’em:
The thing is, in the touchyfeely, nothing-ever-goes-wrong world of the News Release copywriter you get to compare EDR’s mediocre quarter against 2q11 rather than the most recent quarters, to the reality of the dropping production levels for silver can be neatly ignored. Also true for revenues, which dropped from $49.4m in 1q12 to $40.4m in 2q12. However we do note that although just 22.3% of the revenues mix, gold production was pretty good from its two mines in 2q12…
…because unlike the sophists in IR departments, we at IKN like to give the whole story.

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