Just as a bit of background, when I lived in Buenos Aires I used to hang out with people that worked at one of the large advertising agencies (the country branch of one of the multinational concerns). I remember well the day they told me one of the keys to any advertising campaign in South America:
“Speak to them as you speak to a five year old”*
So anyway, that memory flooded back when I saw this advert that’s part of the Venezuelan government’s “YES” campaign for Sunday’s vote. Here’s the original (and you gotta love the facial expressions on display here)…..
*Translated, and with the swear words extracted