Take physic, pomp

Impressive advertising from Venezuela

Just as a bit of background, when I lived in Buenos Aires I used to hang out with people that worked at one of the large advertising agencies (the country branch of one of the multinational concerns). I remember well the day they told me one of the keys to any advertising campaign in South America:

“Speak to them as you speak to a five year old”*
So anyway, that memory flooded back when I saw this advert that’s part of the Venezuelan government’s “YES” campaign for Sunday’s vote. Here’s the original (and you gotta love the facial expressions on display here)…..

….and here’s an Ottotrans™ version I’ve just put together for your delectation.

Y’see, it’s not just Fox News that talks to you like this.

*Translated, and with the swear words extracted

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