Dear IR executive in junior mining company, today IKN offers you some honest and well-meant advice:
- Go to the Royal Road Minerals (RYR.v) website
- Sign up for the company newsletter.
- Then, from time to time, you will receive the type of missive that you are supposed to be writing and sending to your mailing list as well.
Seriously people, as a consumer of many of these publications I get to see a lot of styles and corporate strategies laid out in letters and NRs, the way RYR goes about its shareholder contact and the type of content in its newsletters stands head and shoulders above the rest. Want to invoke loyalty in your shareholder base? Do the same.