More matter with less art

Lundin Mining (LUN.to) offers a lesson in corporate communications

Lundin Mining (LUN.to) knows what you do when you have a bad problem: You wear it.

Do not flinch, do not spin, tell the facts as they are in a timely way and get in front of the news. This NR a few minutes ago is the second on the accidental death of one of its workers in Portugal. Meanwhile, this NR hit my inbox moments before to tell of a power outage at its Chapada mine in Brazil which has brought production to a halt. They may be having a weekend to forget at board and operations level, but their corporate communications department is one to emulate and now both Sweden and Toronto stock markets are up to speed.

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