By way of good timing after yesterday’s post on the matter and a good example of the braindead way in which junior mining companies do (perhaps ‘don’t’ would be better) use Twitter and score enormous fails in their investor relations departments (as well as employ them), here by happy coincidence is something that happened on my Twitter just today. ATAC Resources Ltd. (ATC.v) decided to follow my Twitter account:
So exactly as explained yesterday I went over to check out ATC.v’s Twitter page and here’s what was waiting for me:
This company has followed 5370 people and has 5000+ followers, which means they have an awful lot of people who never use their account on board, just followed back in monkeystyle when ATC turned up and since then have never bothered to look. Then the IR dumbasses have managed to send out the sum total of two tweets since the account was opened and both of them were corporate news releases, even though they proudly call their Twitter page “a point of contact” between the company and its stakeholders.
Zero engagement
Zero interaction
No attempt to start an exchange with any of those 5000 apparent followers
Zero effort from the three martini brigade living in up in The Yukon
Perhaps the ATC.v IR department’s attitude to its job helps explain this type of share price performance:
Twitter or not, these people are a prime example of IR dumbasses that simply Do. Not. Have. A. Clue about the 21st century and its changes. Bad luck on them for choosing today to follow me, but bad luck for all those ATC.v shareholders paying these people’s salaries, too.